About

Colour analysis is both a science and an art; it requires the refinement of the eye and the elegance of the mind to identify the colours that suit people best. 

L'armocromista is the Italian term for "colour analyst", with armocromia being the italian name for "colour analysis". Our lead analyst, Martina, is a certified color consultant trained at the Italian Image Institute, the leading color analysis academy in Italy, founded by Rossella Migliaccio, Italy’s foremost expert in colour analysis consultancy. Martina has over 6 years of experience and has analysed more than 1,000 people from all ethnicities around the world. She divides her time between private appointments in Castiglioncello, Milan, and London, as well as offering services at private and public events and collaborating with companies. Among her recent engagements, Martina has been invited to offer her services during the Cambridge Emmanuel College May Ball in June 2024. 

Colour analysis is for life—you never need to redo it. Plus, it can truly transform your life. It boosts your self-confidence and mood, saves you money by helping you make smarter purchases, as you’ll know exactly what works for you. Additionally, it makes your wardrobe more organised, and choosing outfits becomes much easier—you’ll never again say, "I have nothing to wear!"

Colour analysis consultancy can only be done in person—be cautious of those who offer it online. Together with this, also good lighting is necessary. 

Without makeup and with the head and clothes covered by white cloths provided by us—we recommend always wearing light-colored clothing for the analysis so that it is not visible through the white fabric—, the drape analysis begins with the undertone drapes, those that help reveal the undertone of the person being analyzed.

Once the undertone has been identified, and it is evaluated whether the person has a warm or cold undertone, the intensity must also be determined. Once this is understood, it is possible to choose the person's season—whether summer, spring, autumn, or winter. Summer and winter have a cold undertone; if the intensity is high, the person analyzed is a winter, otherwise, a summer. Spring and autumn, on the other hand, are warm; high intensity indicates spring, while lower intensity indicates autumn. But it doesn’t end there. In fact, each season has more subgroups. A person may belong purely to a given season or to one of its subgroups. For summer, these are light, cool, and soft; for autumn, soft, warm, and deep; for winter, bright, cool, and deep; and for spring, light, warm, and bright. Other drapes are used to assess this. 

The final result is confirmed through frame analysis. 

At the end of every complete consultancy, the analyzed person is given a paperboard palette with 120 friendly colours. After some days, the client will also receive a personalized PDF report that will guide them in choosing what suits them best—from clothes to shoes, bags, makeup, and hair colour (yes, colour analysis is not just about clothes!). Along with this, they will have the opportunity to consult us for ten questions during the period following the consultancy.

A consultancy can last from 40 minutes for 'easier' cases to one hour for more complicated ones.